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What if Doubleclick Ad Exchange doesn’t perform as well as or better than Google AdSense?

Last Updated: Apr 17, 2017 12:58PM PDT
Doubleclick Ad Exchange is made up of everything that Google AdSense is, plus a large pool of big brand advertisers that spend large CPMs for premium inventory. Therefore, it is impossible not to increase ad revenue when switching from AdSense to Doubleclick Ad Exchange. We have implemented Doubleclick Ad Exchange with all of our current publisher partners, and have seen CPM increases between 25% to slightly over 100%. The uplift going from AdSense to Doubleclick Ad Exchange can be quite dramatic.

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