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How is AdX different from AdSense?

Last Updated: Apr 18, 2017 12:57PM PDT

Doubleclick Ad Exchange (AdX) is Google’s premium version of Adsense. Thus, operates on a higher technology than AdSense. Here are just some of the features of AdX that makes it better than AdSense:

Access 100% of AdSense’s demand + every major demand source
The ability to create CPM floors for certain ad slots Ad blocking by URL and categories
Maximized CPM rates through programmatic bidding.


Benefits of the marketplace

  • Showcased publisher inventory for buyers to easily discover, negotiate and manage deals.
  • Publisher details are driven from publisher profile data, including performance, audience, and inventory details.
  • Automatic propagation of all current products and deals. No migration is required.
  • Filter options are based on a variety of dimensions to quickly find the right partner for buyer’s campaigns.
  • Searchable product attributes, such as audiences, ad formats, verticals, and environments.
  • Display of products available to all buyers and preferred deals & private auction inventory, exclusively for Doubleclick Ad Exchange buyers.


What’s in it for Publishers?

The Marketplace is where publishers will promote their brand through a modifiable publisher profile. This is also where the publishers’ programmatic direct offers are discoverable by programmatic buyers around the world. In effect, this is a great place for more publishers to be found and sell their inventory!


To learn more about their differences, you may visit: https://support.google.com/adxseller/answer/4599464?hl=en
We also recommend checking out these pages to know what’s in it for publishers and why you should make the switch:
https://www.monetizemore.com/blog/ad-exchange-marketplace-whats-in-it-for-publishers/
https://www.monetizemore.com/blog/5-signs-you-should-invest-in-ad-exchange/ https://www.youtube.com/watch?v=k_K_En0h3Kc

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